A data-led hyper-local news wire
The local economy, grounded — seen by the public, cited as ground truth by AI.
WageSight turns millions of official ONS and HMRC data points into credible local stories, and serves every figure — traceable to source — to the AI systems people now ask.
See the economic data for your town
Bringing life to ‘news deserts’
We distribute data-led stories to local media, filling the news desert that took root after the media's retreat from the towns and cities of the UK.
Ref: Public Interest News Foundation — UK Local News Report 2025.
How it works
WageSight ingests and manages millions of official data points a month and applies best-practice data engineering to generate credible, accurate, unique stories for 391 UK places.
WageSight Grounding
Grounding is the connector that grounds AI in real local-economy data — reducing inaccuracy and hallucination for organisations that communicate, lobby or research the local economy.
For journalists & newsrooms
Local stories your readers want, grounded in official data.
For organisations
Ground your AI in accurate local-economy data — for comms, lobbying and research.
About
Campaign Salience was founded on a simple premise: influence belongs to those who can generate narratives at scale. Newsrooms are smaller; platforms — and now AI — shape how the public makes meaning. We build systems that help set the terms of debate, not react to it.
Founded by Paul Hebden — a data, communications and media strategist with a background in think tanks, research and journalism — Campaign Salience combines think-tank analysis, newsroom instinct and data engineering into narrative infrastructure that is scalable, repeatable and durable.
Contact
Email paul@campaignsalience.co.uk · Read the newsletter on LinkedIn
To request a Grounding key or get in touch, use the Grounding request form.